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Blog

15.03.10

Purple Coffee Interactive Launches Pink Turtle Trading Website

This marks the completion of phase one of Pink Turtles website development. We look forward to an ongoing working relationship as the SEO and social media marketing campaign gets underway. Purple Coffee aim to utilise social media systems and analytics to provide Pink Turtle with a cost effective way to present products to new markets, while having the tools they need in place to measure the ROI of the website and make informed marketing decisions for the future.…Read More

25.02.10

The Four Pillars of Social Media Marketing: Social Media good for Business?

It’s no secret that the marketing sector is rapidly evolving. Many of us can find examples in our own lives to this effect. The way we read the news, the way we communicate with friends, or the way in which we organise business are all adapting. Facebook, Twitter, LinkedIn, Google Buzz, the list is endless. Social networking tools come and go, their features change day to day, but the fundamentals of social information sharing and distribution seem set to stay. The principles of communication within media organisations are changing; interaction with audiences is vital in today’s marketing landscape. Business’s can no longer rely on one way liner distribution models to deliver content to their audiences, online interaction is increasingly nodal and this must be reflected in new marketing strategies. So how can businesses equip themselves for this transcendence?…Read More

20.02.10

Apple’s iPad: A revolution in accessibility for disabled users?

The beauty of touch screen devices is that they rely on and promote our most basic human instincts. Take children as an example, as they develop they rely on the tangible and on experimentation with objects to determine what they are and how they can be used, if at all. Perhaps consider disabled users also, the ability to simply lightly touch the screen to interact with the device, as opposed to requiring the dextrous use of the mouse or keyboard could revolutionise some people’s ability to access information, products or services online. And after all, many would argue that access to the internet and information on a broader scale should be considered a basic human right.…Read More

19.02.10

Mobile Innovation: Apple leading the way with iPad?

2010 seems likely to be the year that mobile communications technologies take hold of the average consumer market. With Apple’s iPhone and iTouch experiencing increasing sales and the strategic move of Google to introduce the Nexus this year, consumers are set to experience innovation in products, services and applications perhaps as much a facet of competition between the evolving interests of these two market competitors, as the actual need for the consumer to experience new technologies.…Read More

17.02.10

Do social networks shape us, or do we shape them? Social networks mean business.

Social networking in the form of websites such as Facebook, Twitter, LinkedIn and now Google’s Buzz are becoming an increasingly unavoidable factor of everyday life for many individuals, businesses and organisations. So with this social networking prevalence and its increasing accessibility in the form of apps for mobile devices, what does this mean for the way we shape our identities and how we present ourselves to others? Do we shape our identities online or do social information systems shape us? Do we pay a price for our self expression?…Read More

27.01.10

Purple Coffee Guernsey Launch John Pepper Consultancy Website.

The entire project workflow was managed at a distance from Guernsey and Portsmouth; John never had to meet Purple Coffee face to face. This project highlights the fact that with intuitive use of social media, and good communications, that workflow at a distance can minimise costs for clients and result in a great overall web design product.…Read More

27.01.10

Purple Coffee Launch Healthchek Guernsey Website.

Purple Coffee Interactive are pleased to announce the launch of the Healthchek website. Healthchek are a Health and Fitness company based in Guernsey, Channel Islands. Healthchek needed a website that would allow their team of personal trainers to update their own individual content and web pages, as well as providing the Healthchek brand with a fresh and accessible design to communicate effectively with their Guernsey clients.…Read More

25.01.10

Purple Coffee Launch Get Fit Guernsey Website.

We are happy to announce the launch of the Get Fit Guernsey website. Get Fit Guernsey is a Health and Fitness studio based in Guernsey, Channel Islands. They needed a website that would allow them to update their own content and edit pages, as well as providing useful downloads and resources for their Guernsey clients to make use of between workout sessions. The Get Fit Guernsey website is makes use of a customised wordpress system that allows full control over both static pages and the Get Fit Guernsey blog.…Read More