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Blog

23.05.10

A History of Apple & Innovation: Google vs Apple; are Apple still “closed” for Business?

One of Apple’s historical problems in obtaining market dominance was that they essentially closed themselves off from the contribution that other companies could make to the software and application driven environments they developed. They in effect historically enabled DOS and Microsoft to always have available a wider selection of competing programs, all of which made…Read More

21.05.10

A History of Apple & Innovation: Defining innovation; is it a matter of perspective?

Many of Apple’s “innovations”, namely the iPad and Apple’s other touch screen devices, have successfully integrated within the consumer market after having gone through a lengthy product evolution that draws influences from science fiction, previous products and existing technologies. So are Apple’s latest generation of touch screen devices truly innovative or are they a timely and intuitive combination of existing ideas, concepts and technology?…Read More

20.05.10

A History of Apple & Innovation: Apple’s “Innovative” use of Existing Technologies & Design Concepts

A great deal of Apple’s contribution to the market place involves the precise aesthetic presentation of their products, ensuring they develop products with appealing physical qualities that even technophobes can admire and appreciate on a purely emotional level; this cannot be defined as innovation in a strict sense, however Apple’s success in the areas of product design and creativity are often misinterpreted as innovation by their audiences.…Read More

17.05.10

A History of Apple & Innovation: From Star Trek’s PADD to Apple’s iPad

Apple are often extremely intuitive in the marketing of their products, well they didn’t miss the trick with the iPad either. The iPad advertising campaign featured many examples of the iPad displaying Star Trek related imagery and content, couple this together with the striking resemblance in name and visual form and one can confidently assume there is a little more than co-incidence involved.…Read More

16.05.10

A History of Apple & Innovation: I’m a Mac! I’m a PC!

Apple cleverly use advertising to further contribute to the cohesion of personality, machine and products. Take for example the famous series of Apple adverts “I’m a Mac, I’m a PC” which served to personify the Apple Computer and its market competition “PC”. The series of adverts attempted to construct, what is in the eyes of the audience, was a simple choice; to be a trendy, young or forward thinking person, epitomised by the Apple product range, or instead choose the path of a clunky, nerdy and somewhat bemused individual, epitomised by the “PC” product range.…Read More

11.05.10

A History of Apple & Innovation: Mythology of the Apple Brand & Commodity Camaraderie

Design communities are awash with subcultures that are bound together by common production goals or the use of similar production tools, many of which are built around computer driven media. Unlike historical cultures where formation is often bound by the constraints of geography, time and space, technocultures are able to bridge oceans and continents in seconds and have very little prohibiting their spread of common goals, ideals or beliefs. Apple’s ability to construct a technoculture around its brand ethos and products has allowed them to create a loyal customer following.…Read More

28.03.10

Social Media Marketing: Social Media Summary for Guernsey Business’s

Social media marketing is engagement with online communities and audiences to generate business exposure, opportunity and further sales or interaction. Key advantages include generating exposure for the business, followed by increasing traffic and building new business partnerships and relationships with audiences. There are many methods and dynamics associated with SMM, this article aims to highlight the key areas in which SMM can be advantageous to business.…Read More

26.03.10

Top 5 Reasons why Wordpress Web Design Solutions Work for Guernsey Business

WordPress has been attracting some good press and some big brands of late. EBay, Yahoo, The New York Times and Ford to name a few! So what is WordPress and why is it suitable for Guernsey businesses? WordPress is an open source platform that found its roots in blogging and has quickly transcended into the realm of website content management. So why should your Guernsey business consider a Wordpress Blog or Content Management System?…Read More