Blog
A History of Apple & Innovation: From Star Trek’s PADD to Apple’s iPad
Apple are often extremely intuitive in the marketing of their products, well they didn’t miss the trick with the iPad either. The iPad advertising campaign featured many examples of the iPad displaying Star Trek related imagery and content, couple this together with the striking resemblance in name and visual form and one can confidently assume there is a little more than co-incidence involved.…Read More
A History of Apple & Innovation: I’m a Mac! I’m a PC!
Apple cleverly use advertising to further contribute to the cohesion of personality, machine and products. Take for example the famous series of Apple adverts “I’m a Mac, I’m a PC” which served to personify the Apple Computer and its market competition “PC”. The series of adverts attempted to construct, what is in the eyes of the audience, was a simple choice; to be a trendy, young or forward thinking person, epitomised by the Apple product range, or instead choose the path of a clunky, nerdy and somewhat bemused individual, epitomised by the “PC” product range.…Read More
A History of Apple & Innovation: Mythology of the Apple Brand & Commodity Camaraderie
Design communities are awash with subcultures that are bound together by common production goals or the use of similar production tools, many of which are built around computer driven media. Unlike historical cultures where formation is often bound by the constraints of geography, time and space, technocultures are able to bridge oceans and continents in seconds and have very little prohibiting their spread of common goals, ideals or beliefs. Apple’s ability to construct a technoculture around its brand ethos and products has allowed them to create a loyal customer following.…Read More
Top 5 Reasons why Wordpress Web Design Solutions Work for Guernsey Business
WordPress has been attracting some good press and some big brands of late. EBay, Yahoo, The New York Times and Ford to name a few! So what is WordPress and why is it suitable for Guernsey businesses? WordPress is an open source platform that found its roots in blogging and has quickly transcended into the realm of website content management. So why should your Guernsey business consider a Wordpress Blog or Content Management System?…Read More
Purple Coffee Interactive Launches Pink Turtle Trading Website
This marks the completion of phase one of Pink Turtles website development. We look forward to an ongoing working relationship as the SEO and social media marketing campaign gets underway. Purple Coffee aim to utilise social media systems and analytics to provide Pink Turtle with a cost effective way to present products to new markets, while having the tools they need in place to measure the ROI of the website and make informed marketing decisions for the future.…Read More
Apple’s iPad: A revolution in accessibility for disabled users?
The beauty of touch screen devices is that they rely on and promote our most basic human instincts. Take children as an example, as they develop they rely on the tangible and on experimentation with objects to determine what they are and how they can be used, if at all. Perhaps consider disabled users also, the ability to simply lightly touch the screen to interact with the device, as opposed to requiring the dextrous use of the mouse or keyboard could revolutionise some people’s ability to access information, products or services online. And after all, many would argue that access to the internet and information on a broader scale should be considered a basic human right.…Read More
