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Archive for the ‘HP’ Category

20.05.10

A History of Apple & Innovation: Apple’s “Innovative” use of Existing Technologies & Design Concepts

A great deal of Apple’s contribution to the market place involves the precise aesthetic presentation of their products, ensuring they develop products with appealing physical qualities that even technophobes can admire and appreciate on a purely emotional level; this cannot be defined as innovation in a strict sense, however Appleā€™s success in the areas of product design and creativity are often misinterpreted as innovation by their audiences.…Read More