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Blog

Archive for the ‘Apple’ Category

26.05.10

A History of Apple & Innovation: The social price of technological innovation; what would Orwell think?

When looking to the future it is often wise to consider society’s past concerns to provide a framework for contextual analysis. Considering tablet style computing in general conjures up thoughts of George Orwell’s dystopian science fiction masterpiece, 1984. In the novel Orwell depicts the struggle of society as it finds itself in a state of increasing social and economic cohesion with that of machines.…Read More

23.05.10

A History of Apple & Innovation: Google vs Apple; are Apple still “closed” for Business?

One of Apple’s historical problems in obtaining market dominance was that they essentially closed themselves off from the contribution that other companies could make to the software and application driven environments they developed. They in effect historically enabled DOS and Microsoft to always have available a wider selection of competing programs, all of which made…Read More

21.05.10

A History of Apple & Innovation: Defining innovation; is it a matter of perspective?

Many of Apple’s “innovations”, namely the iPad and Apple’s other touch screen devices, have successfully integrated within the consumer market after having gone through a lengthy product evolution that draws influences from science fiction, previous products and existing technologies. So are Apple’s latest generation of touch screen devices truly innovative or are they a timely and intuitive combination of existing ideas, concepts and technology?…Read More

20.05.10

A History of Apple & Innovation: Apple’s “Innovative” use of Existing Technologies & Design Concepts

A great deal of Apple’s contribution to the market place involves the precise aesthetic presentation of their products, ensuring they develop products with appealing physical qualities that even technophobes can admire and appreciate on a purely emotional level; this cannot be defined as innovation in a strict sense, however Apple’s success in the areas of product design and creativity are often misinterpreted as innovation by their audiences.…Read More

17.05.10

A History of Apple & Innovation: From Star Trek’s PADD to Apple’s iPad

Apple are often extremely intuitive in the marketing of their products, well they didn’t miss the trick with the iPad either. The iPad advertising campaign featured many examples of the iPad displaying Star Trek related imagery and content, couple this together with the striking resemblance in name and visual form and one can confidently assume there is a little more than co-incidence involved.…Read More

16.05.10

A History of Apple & Innovation: I’m a Mac! I’m a PC!

Apple cleverly use advertising to further contribute to the cohesion of personality, machine and products. Take for example the famous series of Apple adverts “I’m a Mac, I’m a PC” which served to personify the Apple Computer and its market competition “PC”. The series of adverts attempted to construct, what is in the eyes of the audience, was a simple choice; to be a trendy, young or forward thinking person, epitomised by the Apple product range, or instead choose the path of a clunky, nerdy and somewhat bemused individual, epitomised by the “PC” product range.…Read More

11.05.10

A History of Apple & Innovation: Mythology of the Apple Brand & Commodity Camaraderie

Design communities are awash with subcultures that are bound together by common production goals or the use of similar production tools, many of which are built around computer driven media. Unlike historical cultures where formation is often bound by the constraints of geography, time and space, technocultures are able to bridge oceans and continents in seconds and have very little prohibiting their spread of common goals, ideals or beliefs. Apple’s ability to construct a technoculture around its brand ethos and products has allowed them to create a loyal customer following.…Read More

20.02.10

Apple’s iPad: A revolution in accessibility for disabled users?

The beauty of touch screen devices is that they rely on and promote our most basic human instincts. Take children as an example, as they develop they rely on the tangible and on experimentation with objects to determine what they are and how they can be used, if at all. Perhaps consider disabled users also, the ability to simply lightly touch the screen to interact with the device, as opposed to requiring the dextrous use of the mouse or keyboard could revolutionise some people’s ability to access information, products or services online. And after all, many would argue that access to the internet and information on a broader scale should be considered a basic human right.…Read More