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Archive for February, 2010


The Four Pillars of Social Media Marketing: Social Media good for Business?

It’s no secret that the marketing sector is rapidly evolving. Many of us can find examples in our own lives to this effect. The way we read the news, the way we communicate with friends, or the way in which we organise business are all adapting. Facebook, Twitter, LinkedIn, Google Buzz, the list is endless. Social networking tools come and go, their features change day to day, but the fundamentals of social information sharing and distribution seem set to stay. The principles of communication within media organisations are changing; interaction with audiences is vital in today’s marketing landscape. Business’s can no longer rely on one way liner distribution models to deliver content to their audiences, online interaction is increasingly nodal and this must be reflected in new marketing strategies. So how can businesses equip themselves for this transcendence?…Read More


Apple’s iPad: A revolution in accessibility for disabled users?

The beauty of touch screen devices is that they rely on and promote our most basic human instincts. Take children as an example, as they develop they rely on the tangible and on experimentation with objects to determine what they are and how they can be used, if at all. Perhaps consider disabled users also, the ability to simply lightly touch the screen to interact with the device, as opposed to requiring the dextrous use of the mouse or keyboard could revolutionise some people’s ability to access information, products or services online. And after all, many would argue that access to the internet and information on a broader scale should be considered a basic human right.…Read More


Mobile Innovation: Apple leading the way with iPad?

2010 seems likely to be the year that mobile communications technologies take hold of the average consumer market. With Apple’s iPhone and iTouch experiencing increasing sales and the strategic move of Google to introduce the Nexus this year, consumers are set to experience innovation in products, services and applications perhaps as much a facet of competition between the evolving interests of these two market competitors, as the actual need for the consumer to experience new technologies.…Read More


Do social networks shape us, or do we shape them? Social networks mean business.

Social networking in the form of websites such as Facebook, Twitter, LinkedIn and now Google’s Buzz are becoming an increasingly unavoidable factor of everyday life for many individuals, businesses and organisations. So with this social networking prevalence and its increasing accessibility in the form of apps for mobile devices, what does this mean for the way we shape our identities and how we present ourselves to others? Do we shape our identities online or do social information systems shape us? Do we pay a price for our self expression?…Read More