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Blog

01.10.09

Purple Coffee Guernsey Launch Aquitaine Trust Website

Aquitaine Trust is a Guernsey based company specialising in trust administration, fiduciary services and private banking. Their previous website was dated and no longer fit for purpose. Our brief was to re-vamp the presentation of their brand and re-articulate their core values and services to their clients.

Having conducted a review of the previous solution it was clear that Aquitaine’s specific services were poorly represented. Particular attention was paid to developing an information architecture that clearly distinguished between services and thus sped up the user navigation process. In a saturated market such as Guernsey Trust Administration, special attention was give to Aquitaine’s Search Engine Optimisation (SEO) to provide them with the best possible chances of standing out from the crowd.